by Gislene Silva | Nov 28, 2024 | Digital Marketing
The U.S. chocolate market is more than a treat—it’s a dynamic opportunity wrapped in intense competition. As consumers hunger for healthier, more ethically crafted delights, the challenge for brands is clear: adapt, innovate, and redefine your place in the...
by Gislene Silva | Sep 25, 2024 | Business Insights
The digital banking industry is extremely competitive and knowing how the public perceives a brand is one of the main steps for staying relevant. This is where Central Brand Insights (CBI) comes into play. CBI is a powerful tool that collects and analyzes...
by Luiza Andrade | Sep 17, 2024 | Business Insights
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how...
by Antonio Bennati | Aug 2, 2024 | Artificial Intelligence
The integration of artificial intelligence (AI) into the daily routine of professionals has been happening for some time. However in 2023 this trend has skyrocketed affirming its staying power. The reason is clear: AI support enables tasks to be completed more...
by Antonio Bennati | Jul 24, 2024 | Digital Marketing
Understanding social media metrics is one of the main steps for the success of any marketing strategy. With the constant evolution and changes of social platforms staying updated with the most relevant metrics can set your business apart and completely shift your...
