by Gislene Silva | Nov 28, 2024 | Digital Marketing
The U.S. chocolate market is more than a treat—it’s a dynamic opportunity wrapped in intense competition. As consumers hunger for healthier, more ethically crafted delights, the challenge for brands is clear: adapt, innovate, and redefine your place in the...
by Gislene Silva | Sep 12, 2024 | Social Analytics
In the current digital landscape, any company is at risk of facing information security incidents. These crises are traumatic events that impact operations, customer trust, and brand image, demanding a swift and coordinated response. Amidst the turmoil, having broad...
by Luiza Andrade | Aug 7, 2024 | Social Analytics
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis...
by Júlia de Mello | Aug 7, 2024 | Social Analytics
What do we understand when we talk about working with social media today? What is the scope of this activity? How does it differ from the work of those who engage in Social Listening? And where does Social Analytics fit into this discussion? Yes, there are many...
by Antonio Bennati | Aug 2, 2024 | Artificial Intelligence
The integration of artificial intelligence (AI) into the daily routine of professionals has been happening for some time. However in 2023 this trend has skyrocketed affirming its staying power. The reason is clear: AI support enables tasks to be completed more...
