by Luiza Andrade | Sep 17, 2024 | Business Insights
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how...
by Luiza Andrade | Aug 12, 2024 | Social Analytics
What is Brand Health? Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It’s a measure of how well a brand is performing in the market and how favorably it is viewed. A strong brand can do...
by Luiza Andrade | Aug 7, 2024 | Business Insights
The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this...
by Gislene Silva | Aug 7, 2024 | Social Analytics
Social analysis is an essential tool for turning raw data into strategic, actionable insights. In today’s digital age, information is generated at massive volumes, particularly on social media, making it a treasure trove of valuable data. With billions of users...
by Luiza Andrade | Aug 7, 2024 | Social Analytics
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis...
