• wo children in festive green pajamas and striped pants exchanging Christmas gifts next to a decorated tree, with a red background and wrapped presents around them.
    Business Insights

    Christmas shopping in the United States: Trends, consumer behavior, and market insights for 2024

    The holiday season had come to an end, and Christmas shopping once again took center stage in the United States. In 2024, consumers navigated shifting priorities, a growing emphasis on tech-forward...
  • Business Insights

    The Black Friday Phenomenon: Insights and Comparisons for 2024

    Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As...
  • Brand Health Monitoring strategies
    Social Analytics

    Boost Your Brand: The Power of Real-Time Brand Health Monitoring

    What is Brand Health?   Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It's a measure of how well a...
  • Luxury Fashion Online Conversations: Insights on Consumption Trends
    Business Insights

    Luxury Fashion Online Conversations: Insights on Consumption Trends

    The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights...

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