Social listening platforms are essential for monitoring conversations. Discover how Loxias AI adds the intelligence layer that turns data into decisions. Many organizations begin their intelligence journey with a social listening platform, and for good reason. These tools are highly valuable for tracking mentions, monitoring sentiment, measuring share of voice, and following campaign performance across […]
The NFL Playoffs are more than a sports competition. They are a cultural moment where performance, pressure and public perception intersect at scale. In 2026, this dynamic became especially visible across digital channels, where fans, media and brands collectively shaped a conversation defined not only by results on the field, but by timing, emotion and […]
Get the latest Black Friday trends for 2025 with insights on behavior, category performance and market signals that will shape strategic decisions. Black Friday 2025 reveals a market shaped by clarity, trust and a growing demand for meaningful value. The new analysis from Loxias AI, based on activity from June to October 2025, shows that […]
How conversation clusters reveal the patterns from customers that truly shape buying decisions Understanding consumers today requires far more than tracking mentions, sentiment, or volume. Traditional metrics tell us what people say, but rarely how those conversations relate to each other or why they take the shape they do. In an environment where platforms, emotions, […]
Using advanced Brand Health analytics, Loxias AI examined how E.ON’s reputation shifted between cost-driven narratives and purpose-led storytelling, uncovering what it takes to build trust in a complex market. Introduction Brand perception is no longer shaped by campaigns alone, it’s built in the spaces where people talk, react, and reflect. In today’s fragmented media landscape, […]
The world of customer insights is evolving fast. While social listening provides a unique lens into consumer conversations, relying on it alone can create blind spots. Real strategic intelligence emerges when different data sources, from CRM systems to social data to paid media metrics are integrated into a single, cohesive framework. In our recent webinar, […]
Learn how advanced social listening and AI reveal beauty trends before they peak. Discover insights from our webinar and transform buzz into strategy The beauty industry has always evolved quickly, but in today’s digital-first world, the pace of change is unprecedented. From TikTok-driven product booms to YouTube tutorials that shape global aesthetics, beauty trends no […]
When Apple launches a new iPhone, the world pays attention. But the real value isn’t in the size of the buzz, it’s in the signals hidden inside the noise. At Loxias, we use structured methodologies in social listening to turn mentions into social intelligence. The iPhone 17 launch is a powerful case study. Our report […]
AI-Driven campaign personalization is changing how brands engage with audiences. In today’s hyper-connected and attention-scarce digital environment, consumers expect experiences that are timely, relevant, and highly personalized. Brands that invest in AI-driven campaign personalization are seeing real business results—and Artificial Intelligence makes it all possible at scale. AI-driven campaign personalization is revolutionizing how brands connect […]
Analyzing the impact of Big Brother Brasil 2025 (BBB25) requires a strategic and detailed approach, especially considering the show’s massive audience. To achieve this, a robust social listening methodology was essential. In this article, we explain how CBI Reality 25, developed by Loxias, enabled real-time data monitoring of online conversations about the program, extracting valuable […]
