Our Methodology
Human + AI Validation Model
Loxias combines artificial intelligence with human expertise to ensure more reliable insights. Our models use advanced data analysis and machine learning to process large volumes of digital conversations, while specialists review and validate the results to guarantee context, accuracy, and strategic relevance.
Loxias Frameworks
Our frameworks are proprietary analytical models designed to provide deeper understanding of digital conversations. Created by the Loxias team, these frameworks combine AI, data science, and strategic analysis to structure complex data into actionable insights, enabling more comprehensive monitoring of reputation, narratives, and market trends.
Propriety methodologies
Strategic intelligence powered by advanced analytics
Brand Health Index
Measures the overall reputation and perception of your brand across online conversations. Loxias analyzes social media, blogs, videos, and news to identify sentiment patterns, perception drivers, and reputation signals. Results are shown as a score from 0 to 10.
Narrative Analysis
Reveals the story behind the data. While indexes quantify perception, narrative analysis explains what people are saying and why. Loxias identifies the main themes in public conversations and transforms them into clear insights that support smarter business decisions.
Persona Intelligence
Builds data-driven audience personas based on demographic data and online behavior. Loxias analyzes conversations, interests, sentiment, and engagement patterns to understand how audiences think, what they value, and how they interact across digital environments.
Popularity Index
Measures how visible and influential a brand or influencer is online. Loxias analyzes social media, blogs, videos, and news to generate a score from 0 to 10, reflecting attention, reach, engagement, and overall digital presence over time.
Influencer Analysis
Visualizes how topics, communities, and conversations connect across digital channels. Reveals influence patterns, relationship dynamics, and key discussion clusters to help brands understand how attention spreads online.
Crisis Index
Detects potential reputation risks before they escalate. By analyzing signals from social media and news, Loxias generates a score from 0 to 10 that indicates reputational risk levels, warning signs, and helping organizations respond early.
From insight to decision
Turn data into clear intelligence that drives faster, smarter decisions.
Solutions
Real-time visibility into social data and performance.
Reports
Clear synthesis of insights, patterns, and key signals.
Strategic recommendations
Data-driven direction for business decisions.
Ready to make intelligence strategic?
See how Loxias AI works for organizations like yours.