Social listening reveals what audiences think, feel and expect in real time. Learn how it works, why it matters for brands and how Loxias AI’s methodologies enhance consumer intelligence across platforms. Social listening has become one of the most strategic tools for brands that want to understand people, markets and culture in real time. As […]
Discover how humor, creativity, and streaming trends shaped the Spooky Season 2025, and how brands can use these insights to stay relevant this season. Every October, the internet fills with costumes, memes, and pumpkin-spiced everything. But Halloween 2025 wasn’t about fear, it was about humor, participation, and cultural connection. Using advanced social listening and market […]
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis monitoring is done, which tools are most effective and the importance of sentiment […]
